The leading B2B publication for the musical products industry. I design the entire look of Music Inc.—from the print magazine and digital editions to the brand's website, eNewsletters and marketing collateral. The goal here is to deliver a B2B publication that is as stylish as a consumer magazine, but serious enough for C-level executives in the musical products industry.

I serve as the creative director of UpBeat Daily magazine, the official trade show publication of The NAMM Show annual convention produced by NAMM, the National Association of Music Merchants. I design the entire look of UpBeat Daily—from the print magazine and digital editions to the brand's website, eNewsletters and marketing collateral. This is a tabloid magazine that needs to communicate as quickly as a news feed, delivering live news and views from around the NAMM Show.